Advertising on Facebook - Highly Targeted and Actionable Ads.
Reach your mobile audience. As of December 31, 2014 Facebook had 1.19 billion mobile monthly active users, with 745 million daily active users on mobile. That's a lot of people on mobile, and with Facebook ads, you're able to reach your audience right at the palm of their hands.
Here are 6 benefits of using Facebook Advertising
Didn’t like that creative that you launched last week? Don’t worry, Facebook advertising is a great display platform for social media advertisers because you are able to avoid ad fatigue. You have the flexibility to try new creative every week and go to market with new images quicker with less work.
Enhanced audience targeting
Facebook advertising provides you the opportunity to really hone in on your audience. You’re able to use your CRM data to create look-alike audiences with the help of Facebook’s data—which means you’re able to reach new people who are similar to your customer base, and are likely to be interested in your business. This gives you the ability to be more precise in your audience targeting because of the first-party data that’s available through people’s profiles, such as the users’ gender and location. For example, when remarketing, you can use your own data and combine it with Facebook’s data, to better target those people who have visited your website before.
A/B testing capabilities
Testing your ads allow you to make changes to improve your creative and gain valuable insight to what works and doesn’t work. Facebook offers advertisers the ability to A/B test their creatives through their new split ad testing tool, found in the Power Editor. This allows you to find the best audience for your ads to see which performs best
Improve video reach and views
Facebook is trying to prove advertisers that it can do what TV cannot, but be just as catchy and memorable. Unlike TV ads, Facebook’s video advertising feature knows what you like and dislike.With 890 million daily active users on average for December 2014, the potential reach your video ads have is likely to increase as Facebook’s user base increases and their Facebook video ads’ targeting improves
Reach your mobile audience
As of December 31, 2014 Facebook had 1.19 billion mobile monthly active users, with 745 million daily active users on mobile. That’s a lot of people on mobile, and with Facebook ads, you’re able to reach your audience right at the palm of their hands. Knowing that approximately 82% of Facebook’s daily active users are outside of the US and Canada, where mobile usage is much higher, you can assume that if you’re targeting people outside of these two countries that mobile should be your priority. Mobile usage has also surpassed desktop usage in 2014, which is another reason why Facebook advertising benefits your business in reaching your mobile audience.
Your Facebook insights allows you to understand how people are engaging with your page as well as your ads. Metrics you can track include: page performance metrics, engagement metrics, audience demographic, impressions, reach, and so much more. Using Facebook insights allows you to support your Facebook ad strategy.
For example, you can take your number of impressions and divide that with reach to get your frequency, you are then able to use this number to know how many times it takes your ad to convert your audience, therefore allowing you to control your ad spend and improve conversions that leads to higher sales.
Facebook advertising is a platform that allows businesses to increase their brand awareness and sales through enhance targeting, different platforms, while having creative flexibility. Now that you’re equipped with the knowledge of these 6 benefits of advertising on Facebook, learn more about Facebook advertising best practices, then start testing whether or not Facebook ads are right for your business.